Redefining Indian Beauty.
INSHINE ORIGINALS was born from a simple frustration: why did high-quality makeup have to cost so much? I grew up watching the women in my family choose between quality and affordability.
I spent three years researching formulations, testing manufacturers, and obsessing over every detail before launching our first five products.
Today, INSHINE serves over five lakh customers across India. What drives me every morning is reading your reviews and knowing our products played a role in your confidence, your special moments.
"To make premium beauty accessible to every Indian — because confidence, colour, and creativity are for everyone."
100+
PRODUCTS CREATED
5L+
HAPPY CUSTOMERS
4.9
AVERAGE RATING
6+
YEARS OF CRAFT
From First Stroke to Five Lakh
The First Stroke
INSHINE ORIGINALS launches with 5 products — a kohl kajal, two lipsticks, and a mascara duo. The community response exceeded every expectation.
Cruelty-Free Certified
Received official cruelty-free certification and reformulated the entire range to be vegan-friendly where possible.
Going Nationwide
Expanded shipping to all 28 states. Our matte lip mousse became our first viral product, selling out within hours of every restock.
The Palette Era
Launched the 35-pan Ultimate Eyeshadow Palette — still our highest-rated product. Crossed 1 lakh orders in a single year.
Community First
Launched #ShineWithINSHINE. Over 10,000 customer photos shared in the first month — proving beauty belongs to everyone.
Premium Expansion
Expanded into professional brushes, face primers, and our acclaimed Dewy Glow Foundation range. Now serving 5 lakh+ customers nationwide.
Beauty Should Feel Like You
To be India's most-loved homegrown beauty brand.
We envision a future where INSHINE ORIGINALS is synonymous with accessible luxury — the gold standard for quality Indian cosmetics made with care and integrity.
To empower through the art of makeup.
Every product we create must deliver premium performance at a price that doesn't demand a second thought. We exist to make the joy of great makeup universal.
Cruelty-Free
Never tested on animals
Derma Tested
Safe for all skin types
Free Shipping
On orders above ₹699
COD Available
Across all of India
Easy Returns
Hassle-free, 7 days
100% Authentic
Direct from INSHINE