What it is :
An ultra-matte liquid lipstick with insane colour payoff and crazy long wear.A weightless, long-wearing, liquid lipstick with a soft-matte finish—range of stunning 24 shades that looks incredible on all skin tones.
What else you need to know :
Pure Matte Lip Color gives full coverage in just a single stroke, long wear in a range of stunning shades crafted specially for Indian skin tones. With one stroke of its lip-defining precision wand, soft-matte formula stays transfer-proof and smooth all day. With concentrated pigments, this pure Matte provides truly matte, saturated colour payoff with a lightweight feel.